Index · Selected work 2018 — 2026 · Product & Design

Products, shipped.
Across five countries.

Product work first: products I've owned as Product Manager, from requirements and pricing to launch and post-launch monitoring. Then Design work, where my design background drove the result.

Scope

SaaS, marketplaces, subscription commerce, e-learning, HRM, AI, e-commerce, streaming, AR.

Geographies

United States, United Kingdom, Netherlands, Thailand, Bangladesh.

Filter Showing 11 of 11
001 / 2025 Product · Case studyFind Your Calm Wellness marketplace and booking platform, grown from custom booking software built for Rooftop Saunas. I owned what became shared platform capability and set revenue-indexed pricing with a free listing tier. Launched August 2025; now live with 17 UK operators. MarketplacePricingUK
Find Your Calm · Booking Flow
002 / 2025 ProductLeanDeck AI proposal, agreement and invoicing platform. Scoped AI to drafting proposals and agreements, and kept invoicing deterministic — users can accept, edit or override any AI output. AIBillingUS
003 / 2025 ProductMark Andrews Creative Subscription commerce and e-learning. One recurring subscription for courses and physical goods, instead of two billing systems. $1M+ annual revenue. SubscriptionE-learningUS
004 / 2025 ProductKpiClock Time tracking and HRM. A multi-tier approval engine with clear status at every step, and roster conflicts caught at creation — where they're cheapest to fix. HRMWorkflowUS
005 / 2021–25 ProductSmartPeople HRM platform at BYSL, owned end-to-end: scope, prioritization and a multi-year roadmap approved by stakeholders. An audit of SmartPeople HRM and SCMS surfaced 23 critical friction points; task completion rose 35% after the redesign. HRMRoadmapBangladesh
006 / 2021–25 ProductBYSL E-commerce Led e-commerce strategy with accountability for conversion: 11% → 16% over 90 days post-launch, using funnel analysis, A/B testing and 200+ survey responses. E-commerceExperimentationBangladesh
007 / 2025 ProductSportOnTV Ran build-versus-buy across third-party streaming providers; the client adopted my integration recommendation. Then defined multi-channel scheduling and broadcast on top of it. Build vs buyStreamingThailand
008 / 2025 ProductAidNetwork Defined success metrics and launch KPIs with the client before launch, validated the journey with users before build, and turned compliance-mandated onboarding into progressive disclosure. Launch KPIsComplianceUS
009 / 2021–25 DesignBYSL Onboarding Optimized the mobile onboarding journey, validated across 3 rounds of moderated usability testing (n=45). First-session drop-off fell from 58% to 34% — a 41% lift in activation. OnboardingUsability testingBangladesh
010 / 2021–25 DesignBYSL Design System A 120+ component design system with WCAG 2.1 AA patterns, plus acceptance criteria agreed with PMs and engineering leads. Handoff revision rounds fell from 3 to 1; engineering-reported UI defects fell ~60%. Design systemWCAG 2.1 AABangladesh
011 / 2025 DesignVarsee Defined the spatial interaction model for expert-led AR retail sessions through iterative workshops with engineering — on a product with no precedent. AR0 → 1US